After a period of intensive trialling the Oxford Brookes University Enginuity 2024 Competition is underway, with a competitive field of teams all battling for supremacy against their peers.

And so to the early action, and the pacesetters after impressive 32% growth are "JAGS" with 1,323 pts but the chasing pack are close behind, led by "We'll Fix It Later Construction Limited" and "Last minute.com" separated by just one point in 2nd and 3rd respectively. However, it is early days, and there are sure to be plenty of twists ahead as the journey through the Competition unfolds.

The early signs are that the competition will be very competitive, with all the teams improving their overall position in period 5. However, this was not unexpected. After being formed at the beginning of period 1, overhead costs were incurred whilst the companies were being established, without any profits being generated. The companies were now in a position to generate profits against a more stable overhead base, and this was reflected in improved operating profits. Of course, growth will be impossible without an effective strategy, and all the management teams have had time to think about this carefully, and come up with a set of objectives to deliver business success for their stakeholders.