After a period of intensive trialling the Birmingham City University (B) Enginuity 2024 Competition is underway, with a competitive field of teams all battling for supremacy against their peers.

And so to the early action, and all the teams made excellent starts, with the pacesetters after 40% growth being "Seven Continents Sustainable Construction" with 1,404 pts, but they cannot rest on their laurels with the chasing pack not far behind led by "Woodrock Constructions Ltd" and "JAWM InnovaConstructs" in 2nd and 3rd respectively. However, it is early days, and there are sure to be plenty of twists ahead as the journey through the Early Years unfolds.

The early signs are that the competition will be very competitive, with all the teams improving their overall position in period 5. However, this was not unexpected. After being formed at the beginning of period 1, overhead costs were incurred whilst the companies were being established, without any profits being generated. The companies were now in a position to generate profits against a more stable overhead base, and this was reflected in improved operating profits. Of course, growth will be impossible without an effective strategy, and all the management teams have had time to think about this carefully, and come up with a set of objectives to deliver business success for their stakeholders.

2023 proved to be another turbulent year for the UK. Food and energy prices rose sharply, caused largely by global supply chain disruptions and the effects of Russia's full-scale invasion of Ukraine, resulting in a Cost of Living crisis in the UK, and the Bank of England were forced to increase interest rates many times to combat rising inflation, with resulting growth of only around 0.4% in the whole of 2023.
Hopes were growing towards the end of 2023 that 2024 could see some green shoots of recovery, with interest rates reaching their potential peak. However, many observers are sceptical with the upcoming general election, and a likely change of Government expected to prolong the uncertainty for businesses and delay investment, and growth is expected to fall to 0.3% in 2024.

Further afield global real GDP grew by around 2.9 percent in 2023, but is expected to slow to 2.5 percent in 2024, weighed down by high inflation and continued monetary policy tightening. Growth forecasts for 2024 are generally strongest in emerging Asian economies, and weakest in Europe and the US.
The outlook is not helped by the continued impact of the Russia invasion of Ukraine, and the Israel invasion of Palestine in the Middle East, all potentially putting further global pressures on energy prices across the world.

League table at the end of period 5

After the impressive growth figures posted in period 5, not unexpectedly period 6 proved to be a much tougher quarter. This was largely driven by the companies being unable to win as much work as they had previously, with the corresponding reduction in forward workload and margin KPIs. The result was changes throughout the league table, and crucially in the leading positions.

With all 8 teams posting negative growth figures, the team that posted the least worst figures were "BurMen Builds" with a 1% decline, and it enabled them to leapfrog the 3 teams who had been above them to takeover pole position with 1,329 pts. Previous leaders "Seven Continents Sustainable Construction" fell back one place to second, as did "Woodrock Constructions Ltd" who dropped back to 3rd. The teams should see an improvement in period 7, providing they keep their eyes on the ball and make effective decisions.

With KPI points hard earned it will become increasingly important that the management teams look very carefully at every aspect of their business for potential improvements, and those that are most successful in doing so should prosper the most. Two areas that the teams need particular attention are Marketing strategy and Procurement (rival bidders), which are discussed in more detail below.

Marketing is possibly the area of the business that requires the most thought, as there are numerous strategies that could be adopted. The market trend can only be gauged for one year ahead, and not always accurately, and as marketing departments are expanded, the choices of where to direct the marketing effort are wide ranging, by sector, country and job size. The task is not an easy one, but has a major impact upon procurement options, and the future work undertaken, and ultimately on the long term prosperity of the company.

Another important consideration is that rival bidders do not necessarily stick with the same bidding strategy, and as time goes by they can change their strategy according to market conditions. This makes it imperative that teams keep a close eye on the margins rival bidders are applying, and how they may be changing. Evaluating these strategies could make the key difference between success in securing work, or not. To complicate matters even further there may be UNKNOWN rival bidders, and the only clues to these may be in the ENGINUITY NEWS NETWORK (ENN) for the period.

League table at the end of period 6
Improvements, or otherwise, during period 6

After 3 rounds it is already clear that there is not a lot between many of the teams, and this was demonstrated in period 7 as the lead changed hands once again as "Bob Builder Ltd" stunned their rivals with an amazing 15% improvement, easily the best posted, that shot them up 6 places and into pole position with 1,357 pts. "Woodrock Constructions Ltd" climbed one place to second, and just 4 points clear of "JAWM InnovaConstructs" and previous leaders "BurMen Builds", tied in 3rd. Further down the table other teams need to focus in particular on bidding strategy, and making full use of their capital base to win as much work as possible, and then managing that work as profitably as possible.

IEWP = SUCCESS

A leading industry think tank have come up with a simple formula for running a successful construction business.

1. IDENTIFY new work
2. EXPAND the infrastructure (capital base) of the company to take on more work
3. WIN new work through competitive bidding
4. PROFITABLY PROGRESS of the jobs won

Another essential part of running a successful business is being able to form an effective Risk Management Strategy to keep the business as profitable as possible. This can take a number of forms, firstly by building sensible risk contingencies into the original bids based upon the likelihood and cost of the risks occurring. Secondly, and just as importantly is mitigating the affects of any risks that strike through targeted investment into risk management companies, using a BIM model if available, and employing the most suitable project managers to jobs in progress. However, even when these mitigating actions are taken, risk can still be costly to job and company profits, and during period 7 problems with structural defects affected the construction of a new health spa for the client, Orlando Adventure World, in the United States, with an estimated risk cost of around 280k before mitigation.

League table at the end of period 7
Improvements, or otherwise, during period 7